# Xylo

> Xylo is the connector that lets any AI agent run your Meta, Google, and TikTok ad accounts in plain English. Connect your accounts once, point your AI app at Xylo, then just talk to it. Hand your ad accounts to an AI agent.

This file is a pointer. The full agent playbook — account discovery routines, daily monitoring, scaling and killing rules, audience strategy, benchmarks, and safety rules — lives at https://xylomcp.com/llms-full.txt. Load that when you need depth; what follows is the short version.

## What Xylo is

Xylo is an MCP server (a connector) that plugs AI assistants — Claude, ChatGPT, Cursor, Claude Code, Codex, or any MCP-compatible agent — directly into ad accounts on Meta (Facebook and Instagram), Google Ads, and TikTok Ads. The user connects their accounts once via OAuth, points their AI app at Xylo, and then manages advertising by chatting: "Launch a Reels campaign," "Why is my cost per purchase up this week?", "Send me the Friday report."

The agent does the real work through 300+ read and write ad operations across Meta, Google & TikTok, delivered as 25 tools that load instantly in any AI client and cover essentially every Ads Manager surface:

- Build and edit campaigns, ad sets / ad groups, and ads
- Adjust budgets and schedules; duplicate winners; run bulk operations
- Pull performance diagnostics and true cross-platform reports (one normalized report across all three platforms)
- AI creative analysis: hook strength, retention, messaging, and performance against your own account KPIs
- Competitor ad-library intelligence: spy on any brand's public ads across Meta, Google, and TikTok (ad copy, creatives, CTAs, run dates) — no connected account needed
- Build custom and lookalike audiences; search targeting (interests, behaviors, locations)
- Remember each account's conventions in a persistent Account Brief, so the user stops repeating themselves
- TikTok coverage includes GMV Max and Smart+ campaigns

A developer REST API exists too (base URL `https://api.xylomcp.com`, auth header `x-api-key: xy_sk_...`), but it is the secondary path — agents should use the MCP tools.

## Safety

- New campaigns are created PAUSED, so nothing spends until the user approves.
- Deletes, budget or bid raises, and large bulk activations return a dry-run preview with a confirm_token; nothing executes until the agent re-sends the same call with the token.
- Ad account tokens are encrypted with AES-256-GCM; the agent never sees them.
- Budgets are handled in dollars, not cents.

## Connect (MCP)

- Endpoint: `https://xylomcp.com/api/mcp`

One connector carries the complete surface: 300+ ad operations across Meta, Google & TikTok, 25 tools that load instantly in any AI client. Platform choice is the `channel` parameter on each call. The tools are dispatchers: the agent picks a route with top-level discriminators (channel, resource, action, mode, lens, topic) and nests all route arguments under a single `params` object; `describe` returns any route's exact schema and `search_tools` finds routes by intent. Authorization is OAuth 2.1 (PKCE); one login. Works with Claude (claude.ai or Claude Desktop, via Connectors), ChatGPT (any paid plan, on the web, Developer mode), Cursor, Claude Code, Codex, and anything MCP-compatible.

## Pricing

- Free: $0, no credit card. 1 ad account per platform, 50 tool calls per month, 3 creative analyses per month.
- Brand: $67/mo (7-day free trial). 3 ad accounts included, unlimited tool calls, 20 creative analyses/month. (Most popular.)
- Agency: $197/mo. 30 ad accounts included, everything in Brand, plus 50 creative analyses/month and team access controls.

Full details: https://xylomcp.com/#pricing

## Where to go next

- [Overview](https://xylomcp.com/llms.txt) — what Xylo is, capabilities, pricing, how to connect
- [Full Agent Playbook](https://xylomcp.com/llms-full.txt) — how an agent should actually run ad accounts through Xylo
- [MCP Tool Reference](https://xylomcp.com/mcp-tools.md) — 300+ ad operations with the full description each agent sees
- [Documentation](https://xylomcp.com/docs) — connector setup plus the REST API reference
- Platform capability pages: https://xylomcp.com/meta-ads (Meta), https://xylomcp.com/google-ads (Google Ads), https://xylomcp.com/tiktok-ads (TikTok Ads)
- [Sign Up Free](https://xylomcp.com/auth/signup)