Site measurement

Run more of your Google Analytics
from

Traffic · Channels · Key events · Revenue · Realtime · Funnels

Xylo connects Claude, ChatGPT, Codex, and other compatible AI assistants to your Google Analytics (GA4) properties. Ask for traffic, engagement, key events, revenue, realtime visitors, and funnels in plain English instead of building reports by hand.

Xylo reads the same Data API that powers GA4's own reports, including your custom dimensions and metrics. It is read-only: your agent can answer any reporting question but never changes the property. Connecting a GA4 property is free on every plan.

Why Xylo

Spend less time in Google Analytics. Get more done.

Answer traffic questions instantly

Sessions, users, engagement, and revenue by channel, source, page, device, or country. Your agent composes the right GA4 report from the property's real dimension and metric catalog.

See what is happening right now

Realtime reports cover the last 30 minutes: active users, the pages they are on, and the key events firing during a launch or a campaign push.

Find where the funnel leaks

Step-by-step funnel reports show completion and abandonment between any events, split by device or channel, without building an Exploration.

Put site truth next to ad claims

GA4 measures what happened on the site; ad platforms report what they attribute to themselves. Xylo keeps both visible side by side, in reports and in live dashboards.

Popular workflows

See what Xylo can do in one conversation.

Delegate the reporting work that normally means clicking through Explorations and report builders. Copy a prompt, adjust the details, and hand the complete question to your agent.

Explain last month's traffic by channel
From Google Analytics, break down the last 28 days by default channel group: sessions, engagement rate, key events, and total revenue. Compare to the prior 28 days and explain the three biggest changes.
Used Xylo integration
Listing connected properties
Result
acme.com property resolved
Running the channel report
Result
Sessions, engagement, key events, revenue by channel
Running the comparison window
Result
Prior 28 days loaded for the same channels
Isolating the biggest changes
Result
Three material shifts identified
Organic grew; paid social slipped.
Organic Search added 4,120 sessions and kept a 62% engagement rate, while Paid Social fell 18% on sessions and 31% on key events. Direct held flat.
The Paid Social drop lines up with the creative pause on the 12th. Referral revenue doubled off one partner link, worth checking whether that traffic is repeatable.
Write a message…
Opus 4.8
Claude is AI and can make mistakes. Please double-check responses.

Connect once

Connect Google Analytics once. Free on every plan.

Authorize with Google, pick your properties, and every reporting question starts from live GA4 data.

Connect with Google OAuth

Sign in with the Google account that can read your GA4 properties. Xylo discovers every property you have access to and stores tokens encrypted. Read-only scopes; revoke any time.

OAuthEncryptedRead-only

Reports grounded in the property's own catalog

Your agent reads the property's real dimension and metric metadata, including custom definitions, so reports use fields that actually exist instead of guessed names.

MetadataCustom dimensionsKey events

What you can do

What Xylo can do with Google Analytics.

Read-only reporting over everything GA4 measures, from one conversation.

Core reports

Any dimensions by any metrics over any date range, with filters, ordering, cohorts, and comparisons. Up to five reports batch into one call.

ReportsBatchPivotComparisons

Realtime

Active users, pages, and key events over the last 30 minutes, with minute-level windows when you need them.

RealtimeMinute ranges

Funnels

Step-by-step completion and abandonment between any events, with breakdowns and open or closed funnel modes.

FunnelsBreakdownsAbandonment

Property metadata

Every dimension and metric the property supports, including custom definitions, plus compatibility checks before a report is composed.

MetadataCompatibilityCustom definitions

Configuration reads

Key events, data streams, audiences, Google Ads links, annotations, and property settings like currency, timezone, and retention.

Key eventsData streamsAudiencesAds links

Dashboards

GA4 sessions, engagement, key events, and revenue as live dashboard cards at account, channel, or source level, beside your ad accounts.

KPI cardsChannel barsSource tables

Xylo connects 300+ ad operations across Meta, Google, TikTok, and X with TikTok Shop workflows and Klaviyo email and SMS. The full tool reference lists every one with the exact description your agent sees.

FAQ

Common questions about Google Analytics.

What is the MCP server for Google Analytics?

It is a secure connection between your AI assistant and your GA4 properties. Xylo lets compatible assistants run GA4 reports, realtime checks, and funnels in plain English, using the same Data API that powers GA4's own reporting.

Can the agent change my Google Analytics property?

No. The Google Analytics integration is read-only. The agent can read reports, metadata, and configuration, but it cannot edit the property, its events, or its settings.

Does it support custom dimensions and custom metrics?

Yes. The agent reads the property's metadata catalog, which includes every custom dimension and metric you have registered, and uses those exact names in reports.

Why don't GA4 numbers match my ad platform numbers?

They measure different things. GA4 counts what happened on the site; each ad platform reports the conversions it attributes to itself. Xylo keeps them side by side and names the source instead of blending them.

How much does the Google Analytics integration cost?

Connecting GA4 properties is free on every plan, including Free. Plan limits on the number of integrations per platform still apply.

How do I connect Google Analytics?

From the dashboard, choose Connect and pick Google Analytics. Sign in with Google, and Xylo lists every GA4 property that account can read so you can activate the ones you want.

Learn more

More ways to use Xylo.

Connect your ads, shop, and lifecycle marketing in one place:Meta adsGoogle AdsTikTok AdsTikTok ShopTikTok ShopX AdsKlaviyo

Stop rebuilding GA4 reports. Ask for them instead.

Connect your properties free on any plan and get traffic, funnel, and revenue answers in the same conversation as your ads.