Prompt playbook
Google Ads prompts for Claude, ChatGPT & any AI agent
Search · PMax · Display · 86 ad operations
Copy-paste prompts for managing Google Ads with an AI agent. Connect Claude, ChatGPT, or any MCP client to Xylo — the MCP server for Google Ads — and your agent gets full write access, from keyword lists to Performance Max.
The 86 Google Ads operations cover Search campaigns, responsive search ads, Performance Max asset groups, search-terms reports, negative keywords, Customer Match lists, offline conversion uploads, recommendations, experiments, and quality scores. Enough to build, cut wasted spend, test, and report without opening the Google Ads interface.
The more specific the brief, the more Xylo does for you. Copy one and make it yours.
Build & manage
Search, Display and Performance Max campaigns end to end.
Create a Search campaign for these 15 keywords (phrase + exact) at $60/day with a $40 target CPA, write 3 responsive search ads with 15 headlines and 4 descriptions each, and attach sitelink and callout assets.
Build a Performance Max asset group from these headlines, long headlines, descriptions, images and my purchaser audience signal, then link it to the campaign.
Keywords & wasted spend
Dig through search terms and cut waste with negatives and shared lists.
Pull the search-terms report for the last 30 days and add every query that spent more than $20 with zero conversions as an exact-match campaign negative.
Create a shared negative keyword list of competitor brand terms and link it to all my Search campaigns.
Audiences & conversions
Customer Match and offline conversion uploads.
Upload this hashed customer list as a Customer Match list so I can target and exclude existing customers.
Upload last week's offline conversions (GCLID, value and timestamp) to my 'Qualified Lead' conversion action.
Optimize & test
Apply the right recommendations and run experiments safely.
List all recommendations, apply only the ones that add conversions without raising target CPA, and dismiss the broad-match keyword suggestions.
Create a 50/50 experiment that tests a $35 target CPA against my current manual CPC, and run it for 4 weeks.
Insights & creative
Performance, quality scores, and creative analysis.
Show campaign performance and keyword quality scores for the last 30 days, and flag any keyword below quality score 5.
Analyze my top YouTube ad and tell me the hook, the pacing, and the one thing to change.
Competitor research
See any competitor's Google ads from the Transparency Center, by domain.
Show me every Google ad clay.com is running across Search, Display and YouTube from the Transparency Center, and summarize the offers and messaging they lead with.
Paste one of these to your agent.
Connect a Google Ads account free and watch it run.