Run more of your Google Ads
from
Search · Performance Max · Display · Measurement
Xylo connects Claude, ChatGPT, Codex, and other compatible AI assistants to your Google Ads account. Research keywords, build campaigns, clean up search terms, test bidding changes, manage audiences, and explain performance from one conversation.
Xylo works from the live account and the details that matter: match types, negative keywords, responsive search ads, Performance Max assets, Customer Match, conversions, experiments, and recommendations. New campaign builds stay paused until you review them.
Why Xylo
Spend less time in Google Ads. Get more done.
Block costly searches
Find queries that spend without converting and add the right negatives before the next click. Shared lists can protect more than one campaign at once.
Launch complete Search campaigns
Build the campaign, ad groups, match types, responsive search ads, sitelinks, and callouts from one brief, then review everything while it is paused.
Test changes before committing
Run a real Google Ads experiment with a clear traffic split. Compare the result, promote the winner, or keep the current setup without guessing.
See what changed across channels
Explain Google performance, quality scores, and account changes, then compare the same period with Meta, TikTok, X, or Shop data when you need the full picture.
Popular workflows
See what Xylo can do in one conversation.
Delegate the work that normally sends you back into Ads Manager. Copy a prompt, adjust the details, and hand the complete job to your agent.
Connect once
Keep the account context ready. Skip the repeated briefing.
Save the brand rules, offers, measurement priorities, and working defaults Xylo should use for every cleanup, build, and report.
Keep brand and offer context ready
Save the voice, offers, audiences, and guardrails the agent should use on this Google Ads account.
Reuse the account's operating rules
Carry measurement goals and account-specific instructions into campaign builds, search-term cleanup, experiments, and reports.
What you can do
What Xylo can do with Google Ads.
Research, build, clean up, test, measure, and report across Google Ads without learning GAQL.
Campaigns, ad groups, and budgets
Search, Display, and Performance Max campaigns with shared budgets, built and edited conversationally.
Keywords and quality scores
Add, tune, and prune keywords, with Google's 1-10 quality score split into the components dragging it down.
Search terms and negatives
Mine the real queries behind your clicks and block the wasteful ones, campaign by campaign or via shared lists.
Performance Max
Asset groups with headlines, images, landing pages, and audience signals that feed Google's most automated campaign type.
Sitelinks, callouts, and assets
Create sitelinks, callouts, snippets, call buttons, and image assets, attached to campaigns in one step.
Audiences and Customer Match
Remarketing lists and Customer Match uploads of your hashed customer lists, ready to target or exclude.
Conversions and offline uploads
Conversion actions, attribution settings, and offline conversion uploads that close the loop with your CRM.
Experiments
Real A/B tests with traffic splits, promoted winners, and clean reverts when the challenger loses.
Recommendations and audits
Apply or dismiss Google's suggestions selectively, and get a scored agency-grade audit of the whole account.
Insights and change history
Performance from campaign to ad, who changed what and when, and cross-platform reports beside Meta and TikTok.
Creative analysis
AI watches your YouTube ads and studies image assets across ~30 structured dimensions, the same schema on every platform.
Competitor ad research
Every ad a competitor runs across Search, Display, and video, straight from the Google Ads Transparency Center, by domain. Public data, no connected account needed.
Xylo connects 300+ ad operations across Meta, Google, TikTok, and X with TikTok Shop workflows and Klaviyo email and SMS. The full tool reference lists every one with the exact description your agent sees.
FAQ
Common questions about Google Ads.
What is the MCP server for Google Ads?
It is a secure connection between your AI assistant and your Google Ads account. Xylo puts 86 tools behind one compact connection so the AI you already use can build campaigns, manage keywords, run experiments, and pull reports in plain English.
Can an AI agent really make changes in my Google Ads account?
Yes. Xylo can create campaigns, change budgets, manage keywords and negatives, work with Performance Max assets, upload Customer Match lists, and run experiments. New campaigns start paused for review.
Do I need to learn GAQL or the Google Ads API?
No. Ask for the report or change in plain English and Xylo handles the query. Teams that maintain their own software can also use the REST API.
Does Xylo cover Performance Max?
Yes. Xylo can create and manage Performance Max asset groups, update their headlines, descriptions, and images, and read performance beside the rest of the account.
Is it safe to let an AI agent into my Google Ads account?
Yes. New campaigns start paused, large budget increases require a warning, and destructive changes require confirmation. Credentials are encrypted and access can be revoked at any time.
Can I see what Google ads a competitor is running?
Yes. Give Xylo a competitor domain and it can pull public Search, Display, and YouTube ads from Google's Transparency Center, including formats, previews, links, and run dates.
Learn more
More ways to use Xylo.
TikTok ShopX AdsKlaviyoSpend less time inside Google Ads. Keep more attention on what converts.
Connect your account, ask for the job in plain English, and keep every campaign build ready for review.